Transforming Brand Stories
Into Market Impact

I contribute to the implementation of a strategic communication and awareness plan aligned with program objectives and stakeholder needs. I manage Rsif’s digital presence—maintaining the website, curating a monthly social media and blog calendar, and executing targeted campaigns that drive engagement and visibility. I conceptualize and design high-impact visual and editorial materials including Information, Education and Communication (IEC) materials, reports, a weekly newsletter that reaches over 14,000 subscribers, case studies, press releases, brochures, factsheets, magazines and human-interest stories. I also develop multimedia content—graphics, photography, videography and editing—ensuring brand consistency and relevance. My role involves managing online communication channels, responding to inquiries, and conducting science communication training workshops. I maintain up-to-date media contact lists and a growing mailing database for outreach. Collaborating closely with the Regional Coordination Unit, I address diverse communication needs across more than 12 countries where Rsif operates, ensuring timely reporting, effective documentation, and strong stakeholder engagement at both local and international levels.

Location: Nairobi, Kenya

At the Regional Scholarship and Innovation Fund (Rsif, implemented by icipe), I played a key role in supporting the implementation of the program’s communication strategy. I was actively involved in creating and publishing engaging content across Rsif’s social media platforms, helping to grow the program’s online presence and promote key initiatives, such as scholarship calls, webinars, and student features. I contributed to the planning and management of a comprehensive monthly social media calendar, ensuring alignment with ongoing activities and campaigns. I also supported the design and editing of various visual communication products—including posters, flyers, social media graphics, PowerPoint templates, photographs, and e-books—which were used across digital platforms and during high-level events. In addition, I managed day-to-day social media operations, ensuring brand consistency, timely responses to stakeholder inquiries, and meaningful audience engagement. My responsibilities also included compiling and updating media contact lists across Rsif’s partner countries to support media relations, organizing and maintaining a communications database of photographs and design assets, and monitoring platform analytics to extract insights that guided content improvement and performance tracking.

Location: Nairobi, Kenya

I organized and conducted strategic visits to prospective clients, building strong business relationships and identifying high-impact sales opportunities. I developed persuasive presentations tailored to client needs, effectively showcasing product value—skills that now inform how I tailor communication messages for diverse audiences. My role involved negotiating contracts and packages, ensuring mutually beneficial agreements while enhancing client satisfaction—an experience that sharpened my ability to communicate clearly, manage stakeholder expectations, and drive results under pressure. I prepared regular performance reports to guide data-driven decisions, a foundation that supports my current use of analytics to improve digital engagement strategies. I also represented the company at exhibitions and networking events, which strengthened my confidence in public communication and built my ability to represent organizations professionally at conferences and stakeholder forums. This sales background has been instrumental in shaping my current work in content creation, campaign execution, and digital engagement, where audience targeting, storytelling, and relationship building are just as essential.

Location: Nairobi, Kenya

As a Sales and Marketing Intern, I supported the end-to-end sales process by preparing proposals, responding to (Request for Proposals) RFPs and quotes, and communicating directly with clients to identify new business opportunities. I provided timely and professional customer service, addressed client concerns, and ensured prompt debt collection to support the company’s financial health. My role involved actively promoting company products to enhance brand visibility and drive revenue, while also building and maintaining strong client relationships to meet sales targets. Through this experience, I developed a solid foundation in client engagement, persuasive communication, and business development—skills that continue to inform my current work in digital marketing, content creation, and stakeholder engagement within development-focused programs.

Location: Nairobi, Kenya

I created and managed a dynamic social media content calendar to ensure a strategic and consistent brand presence across platforms. I captured and edited photographs to visually reinforce the Cellfam brand, maintaining an organized image database for use in ongoing campaigns. I monitored the organization's website, actively responding to chatbot inquiries to enhance user engagement and support customer interaction. I also designed and edited a range of visually appealing communication materials—including posters, fliers, and branded images—for social media distribution. Additionally, I edited website blog content to ensure clarity, quality, and audience relevance. This role deepened my skills in content creation, visual storytelling, and online community engagement—forming a solid foundation for my transition into broader digital communication roles.

Location: Nairobi, Kenya